What does social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly expanding marketing channel that many businesses have only begun to take advantage of over the past couple of years, yet it’s essential to utilize it when you’re investing efforts in SEO. Creating and managing social media accounts are important to assist in SEO efforts, even though the benefits are not immediately apparent. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for alexa ترتيب المواقع ranking for a long years now. Social engagements occur when users like, share or share tweets about a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you send to your site. Social signals are utilized by search engines to determine the quality of the content. It’s a way of evaluating what content is popular with users in comparison to what their algorithm determines to be good quality. If something is receiving lots of engagement on social media it will be immediately indexed.
2) Link Building
There are no more days of asking for websites to link to your site. With the advent of Google’s Panda and Penguin algorithms SEOs have to do link building the old fashioned way and create content of high-quality that is worthy of linking. What is the best way to reach websites who are willing to link to your content, if they are considered “unnatural”? Social media is your answer. Social media can help you expose your content to of people who are interested and could be attracted to link to it should it be worthy of linking to. People who promote your content to their network which will increase the impact of your content.
3.) Content Amplification
It doesn’t matter how good your content is, it won’t be popular without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media allows you to reach new audiences with your content. If you share your content with your followers, they will be sure to share it with their own followings If they are satisfied with the content. The people who share it will promote your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness These can be used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines may use your brand’s identity and awareness to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google refers to this as co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website , and will also help by using branded search terms.
5.) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now appear on the search results pages. This lets your company’s brand be displayed in search results for search queries that are branded and not limited to your company website. This gets better. Individual tweets on Twitter were once indexed and shown in search results, too giving another opportunity for your website to be ranked in the search results. However, it was only temporary it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.