What do social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many businesses have only begun using in the past few years, however it’s crucial to make use of when you’re investing funds into SEO. Although the benefits of social media might not be immediately obvious, they are crucial for SEO aid. Out of the numerous reasons you should think about social media as part of your strategy for online, here are 5 advantages of it for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long years now. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate these signals from social media, and consider it a quality factor when ranking content. It’s a way to measure what content people find useful over what their automated algorithm decides is of good quality. A piece of content could be instantly indexed when it’s getting a lot of social interaction.
2) Link Building
It’s long gone of asking for websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in the old fashioned way to create quality content that is link-worthy. How can you get your content to websites that are willing to link to your content, when you ask them directly, which would be thought to be “unnatural”? Social media is your answer. Social media lets you expose your content to of relevant audiences that may be attracted to link to it if it’s worth linking to. Those people will also be able to share your content with their network which will increase the impact of your content.
3) Amplification of content
You can create all the top-quality content you like, but it won’t gain an enormous amount of attention without amplification. Email marketing can be great method to boost content , but it can only reach people in your marketing list. Social media enables you to expand your reach with your content. If you post your content to your followers, they’ll also share it with their personal followers in the event that they find it helpful. They will also share your content with their followers, which will increase your reach. In return, you earn a lot of relevant traffic including inbound links, social signals and brand awareness – all of which are utilized by search engines to assess content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand’s identity and reputation can tell search engines a lot about the quality of your website as well as how much it should be believed to be in its ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google calls this co-citation. Co-citations can be created through social media to improve Google’s trust and assist with brand-name searches.
5) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now show up in results pages for search engines. This lets your company’s brand show up in search results for branded queries that are not limited to your company website. However, it’s even more than that. Individual tweets on Twitter were initially indexed and included in search results as well providing another method to get your content noticed in search. This was just temporary for a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, زيادة مشاهدات اليوتيوب so it’s important to leverage it for getting your content ranked.